000			00498pab a2200181 454500
008			180718b2004 xxu||||| |||| 00| 0 eng d
100			_aBhattacharya, C.B. et al.
245			_aIntegrating social responsibility and marketing strategy: an introduction
260			_c2004
300			_ap.6-24.
362			_aFall
650			_aEnterprises
650			_aSocial responsibility
650			_aMarketing
650			_aFinancial markets
773			_aCalifornia Management Review
909			_a63558
999			_c63558 _d63558