| 000 | 00422pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 180718b2004 xxu||||| |||| 00| 0 eng d | ||
| 100 | _aGourville, John T. | ||
| 245 | _aValuing the cause marketing relationship | ||
| 260 | _c2004 | ||
| 300 | _ap.38-57. | ||
| 362 | _aFall | ||
| 650 | _aEnterprises | ||
| 650 | _aMarketing | ||
| 700 | _aRangan, V. Kasturi | ||
| 773 | _aCalifornia Management Review | ||
| 909 | _a63560 | ||
| 999 |
_c63560 _d63560 |
||