000			01207pab a2200157 454500
008			180718b2005 xxu||||| |||| 00| 0 eng d
100			_aCasile, Maureen
245			_aThe magnetic sentences industry game: a competitive in-class experience of business-level strategy
260			_c2005
300			_ap.696-713.
362			_aOct
520			_aThe Magnetic Sentences Industry Game is a high-energy in-class exercise designed to help students gain hands-on experience with setting, implementing, evaluating, and revising busines-slevel strategy. Students compete in teams to create and market sentences using Magnetic Poetry (a product of Magnetic Poetry, Inc.). Revenues earned are highly dependent on the successful development and implementation of a cohesive business-level strategy. The game experience should create opportunities for the class to discuss a variety of strategic issues including external environment, internal environment, competitive dynamics, the advantages and disadvantages of various generic business-level strategies, organizational learning, and strategic groups. - Reproduced.
650			_aManagement education
773			_aJournal of Management Education
909			_a67235
999			_c67235 _d67235