000 00492pab a2200169 454500
008 180718b2006 xxu||||| |||| 00| 0 eng d
100 _aKrishnan, Omkumar
245 _aUnderstanding the rural markets and exploring the scope for consumer market segmentation in rural India
260 _c2006
300 _ap.7-17.
362 _aFeb
650 _aMarkets - India
650 _aMarkets
700 _aPanigrahi, Barada
773 _aICFAI Journal of Marketing Management
909 _a68861
999 _c68861
_d68861