000 00444pab a2200157 454500
008 180718b2006 xxu||||| |||| 00| 0 eng d
100 _aRaju, T.V.
245 _aDeveloping relationship marketing strategies by implementing CRM technology in industrial markets
260 _c2006
300 _ap.35-40.
362 _aFeb
650 _aMarketing
700 _aGopal, R.K.
773 _aICFAI Journal of Marketing Management
909 _a68864
999 _c68864
_d68864