000			01045pab a2200157 454500
008			180718b2006 xxu||||| |||| 00| 0 eng d
100			_aChebolu, Radha Mohan
245			_aMaking of employers' brand: the relevance of human intellect and energies
260			_c2006
300			_ap.16-23.
362			_aJun
520			_aSince many firms are preoccupied with employee downsizing, pension cutting and benefit slashing issues in the name of leveraging the competition, sufficient attention is not being paid for the management of `organizational credibility' from an HR perspective. As such the making of `employers' brand' assumes vital significance by projecting a dynamic vision about the role played by the human intellect and energy in the process. The brand-building besides catering to the needs of business management has proved to be an asset for some of the companies like `Infosys' where the emotional strength of employees is found to be much higher. - Reproduced.
650			_aEmployers
773			_aHRM Review
909			_a69710
999			_c69710 _d69710