000			00901pab a2200157 454500
008			180718b2006 xxu||||| |||| 00| 0 eng d
100			_aMallikarjunan, K.
245			_aEmployers' brand: image with HR appeal
260			_c2006
300			_ap.25-29.
362			_aJun
520			_aEmployers' image determines the psychological bond between the employer and the employee team. Certain superior qualities have to be cultivated by the employer to command respect, to instill commitment, to evoke loyalty and to generate trust among the workforce, particularly with the HR team. In fact, the concept of `employers' brand' can be defined as creation, maintenance and management of an aggreeable, trustworthy and progressive image of the employer with his policies addressing the needs and the concerns of the employees. - Reproduced.
650			_aEmployers
773			_aHRM Review
909			_a69711
999			_c69711 _d69711