000 00437pab a2200169 454500
008 180718b2006 xxu||||| |||| 00| 0 eng d
100 _aWadke, Chirayu
245 _aInnovative marketing strategies for turnaround brands
260 _c2006
300 _ap.49-56.
362 _aMay
650 _aMarketing
700 _aScalem, M.
700 _aSasank, P.V. Rama
773 _aICFAI Journal of Marketing Management
909 _a69915
999 _c69915
_d69915