000			01150pab a2200169 454500
008			180718b2006 xxu||||| |||| 00| 0 eng d
100			_aMcManus, John
245			_aCompetitive analysis: thinking beyond stage one
260			_c2006
300			_ap.10-15.
362			_aSummer
520			_aStrategic planning requires give and take of ideas and information. No person sees the total picture at first; what to communicate and why, is ambiguous; mindsets of various individuals have to be adjusted. But this iterative process cannot continue indefinitely. There action can proceed. Competitive analysis focuses on understanding the environment the firm competes within by developing strategies which allows the firm to build up a sustainable advantage in that industry. This paper focuses on the analytical and structural framework for competitive analysis, including the formulation of mission, objectives and strategic decisions. We also discuss the strategic importance of resources and competencies within the firm. - Reproduced.
650			_aStrategic planning
700			_aBotten, Neil
773			_aManagement Services
909			_a70241
999			_c70241 _d70241