000 00471pab a2200157 454500
008 180718b2006 xxu||||| |||| 00| 0 eng d
100 _aRaj Kumar
245 _aChanging paradigms in service marketing and an appropriate strategy: a review in the present era of globalization
260 _c2006
300 _ap.72-79.
362 _aJan-Jun
650 _aGlobalization
650 _aService industries
773 _aPolitical Economy Journal of India
909 _a71293
999 _c71293
_d71293