000			00499pab a2200181 454500
008			180718b2006 xxu||||| |||| 00| 0 eng d
100			_aLusch, Robert F.
245			_aMarketing as service-exchange: taking a leadership role in global marketing management
260			_c2006
300			_ap.264-78.
650			_aManagement
650			_aMarketing
650			_aLeadership
700			_aMaleter, Alan J.
700			_aVargo, Stephen L.
773			_aOrganizational Dynamics
909			_a71827
999			_c71827 _d71827