000 00403pab a2200145 454500
008 180718b2006 xxu||||| |||| 00| 0 eng d
100 _aSivramkrishna, Sashi
245 _aConsumer brand-choice and the equi-marginal principle of utility maximization: a re-conceptualization
260 _c2006
300 _ap.29-35.
362 _aOct-Dec
650 _aConsumers
773 _aVision
909 _a73122
999 _c73122
_d73122