000			00982pab a2200169 454500
008			180718b2009 xxu||||| |||| 00| 0 eng d
100			_aDelacote, Philippe
245			_aOn the sources of consumer boycotts ineffectiveness
260			_c2009
300			_ap.306-22.
362			_aSep
520			_aThis article investigates weaknesses of consumer boycotts. First, usual shortcomings of collective action, such as coordination failure and free riding, reduce considerably the success likelihood. Second, consumers with the highest ability to hurt the targeted firm's profit also have the highest opportunity cost of boycotting. Thus, they are less likely to participate in the boycott. Conversely, the most involved consumers have high environmental preferences and small amounts of consumption, which prevent them from hurting the firms profit enough. - Reproduced.
650			_aConsumers
773			_aJournal of Environment and Development
908			_aN
909			_a84222
999			_c84222 _d84222