000 00406pab a2200157 454500
008 180718b2009 xxu||||| |||| 00| 0 eng d
100 _aNagar, Komal
245 _aEvaluating the effect of consumer sales promotions on brand loyal and brand switching segments
260 _c2009
300 _ap.35-48.
362 _aOct-Dec
650 _aMarketing
773 _aVision
908 _aN
909 _a86432
999 _c86432
_d86432