000 00392pab a2200157 454500
008 180718b2010 xxu||||| |||| 00| 0 eng d
100 _aFuller, Johann
245 _aRefining virtual co-creation from a consumer perspective
260 _c2010
300 _ap.98-122.
362 _aWinter
650 _aConsumers
773 _aCalifornia Management Review
908 _aN
909 _a86436
999 _c86436
_d86436