000 00567pab a2200169 454500
008 180718b2010 xxu||||| |||| 00| 0 eng d
100 _aKumar, B. Senthil
245 _aThe impact of customer loyalty and customer relationships marketing strategies towards ICICI Prudential Life Insurance - An empirical study with reference to Chennai, Tamil Nadu
260 _c2010
300 _ap.67-70.
362 _aJan-Jun
650 _aInsurance
700 _aRamachandran, A.
773 _aSouth Asian Journal of Socio-Political Studies
908 _aN
909 _a89719
999 _c89719
_d89719