000 00406pab a2200157 454500
008 180718b2010 xxu||||| |||| 00| 0 eng d
100 _aPrendergast, Gerard
245 _aOnline word of mouth and consumer purchase intentions
260 _c2010
300 _ap.687-708.
650 _aConsumers
700 _aKo, David
773 _aInternational Journal of Advertising
908 _aN
909 _a90621
999 _c90621
_d90621