| 000 | 00542pab a2200181 454500 | ||
|---|---|---|---|
| 008 | 180718b2011 xxu||||| |||| 00| 0 eng d | ||
| 100 | _aHerrmann, Jean-Luc | ||
| 245 | _aConsumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship | ||
| 260 | _c2011 | ||
| 300 | _ap.259-281. | ||
| 650 | _aAdvertising | ||
| 650 | _aConsumers | ||
| 700 | _aKacha, Mathieu | ||
| 700 | _aWalliser, Bjorn | ||
| 773 | _aInternational Journal of Advertising | ||
| 908 | _aN | ||
| 909 | _a91804 | ||
| 999 |
_c91804 _d91804 |
||