000			00495pab a2200157 454500
008			180718b2011 xxu||||| |||| 00| 0 eng d
100			_aAzar, Ofer H.
245			_aDo consumers make too much effort to save on cheap items and too little to save on expensive items? Experimental results and implications for business strategy
260			_c2011
300			_ap.1077-1098.
362			_aAug
650			_aConsumers
773			_aAmerican Behavioral Scientist
908			_aN
909			_a93431
999			_c93431 _d93431