000 00452pab a2200169 454500
008 180718b2011 xxu||||| |||| 00| 0 eng d
100 _aSashi Kumar
245 _aThe exercise of hegemony in contemporary culture and media, and the need for a counter-hegemony initiative
260 _c2011
300 _ap.33-40.
362 _aNov-Dec
650 _aMass media
650 _aCulture
773 _aSocial Scientist
908 _aN
909 _a94838
999 _c94838
_d94838