Hayhurst, Roy
Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors by Roy Hayhurst and Gordon Wills - New Delhi All India Management Association n.d. - 416p. - Management Information Services. Information Note No.3 .
Marketing
T34 Al51
Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors by Roy Hayhurst and Gordon Wills - New Delhi All India Management Association n.d. - 416p. - Management Information Services. Information Note No.3 .
Marketing
T34 Al51