Indian Institute of Public Administration

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Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors (Record no. 346825)

000 -LEADER
fixed length control field 00647cam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718bn.d. xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 Al51
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hayhurst, Roy
245 ## - TITLE STATEMENT
Title Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors
Statement of responsibility, etc. by Roy Hayhurst and Gordon Wills
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. All India Management Association
Date of publication, distribution, etc. n.d.
300 ## - PHYSICAL DESCRIPTION
Extent 416p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Management Information Services. Information Note No.3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name All India Management Association
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wills, Gordon
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-10-13 T34 Al51 47872 2018-07-21 2018-07-21 Book

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