Indian Institute of Public Administration catalog

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Kim, W. Chan

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne - Massachusetts Harvard Business School 2005 - 240p.

ISBN: 1291396190

Subjects--Topical Terms:
Market segmentation
New products

Dewey Class. No.: T34 K56

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