Indian Institute of Public Administration

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: Massachusetts Harvard Business School 2005Description: 240p.ISBN: 1291396190.Subject(s): Market segmentation | New productsDDC classification: T34 K56
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 K56 (Browse shelf) Available 80133

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