Indian Institute of Public Administration catalog

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Velayudhan, Sanal Kumar

Rural marketing: targeting the non-urban consumer by Sanal Kumar Velayudhan - 2nd ed. - New Delhi Response Books 2007 - 249p.

ISBN: 0761935889

Subjects--Topical Terms:
India --Rural conditions
Consumer behavior --India
Marketing --India

Dewey Class. No.: Z46 V541

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