Indian Institute of Public Administration

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Rural marketing: targeting the non-urban consumer by Sanal Kumar Velayudhan

By: Velayudhan, Sanal Kumar.
Material type: materialTypeLabelBookPublisher: New Delhi Response Books 2007Edition: 2nd ed.Description: 249p.ISBN: 0761935889.Subject(s): India --Rural conditions | Consumer behavior --India | Marketing --IndiaDDC classification: Z46 V541
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Book Book Indian Institute of Public Administration
Z46 V541 (Browse shelf) Available 82364

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