Indian Institute of Public Administration catalog

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Kapferer, Jean-Noel

Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer - 2nd ed. - New Delhi Kogan Page 2000 - 443p.

ISBN: 8175541091

Subjects--Topical Terms:
Brand name products - marketing
Advertising
Marketing

Dewey Class. No.: T34 K141

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