Khan, Mumtaz Ahmad
The Japanese style of marketing: lessons for South Asian managers - 1999 - p.41-44 - Jan-Mar
In this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced
Managers
Marketing
The Japanese style of marketing: lessons for South Asian managers - 1999 - p.41-44 - Jan-Mar
In this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced
Managers
Marketing