The Japanese style of marketing: lessons for South Asian managers
By: Khan, Mumtaz Ahmad.
Material type:
ArticlePublisher: 1999Description: p.41-44.Subject(s): Managers | Marketing
In:
South Asian Journal of ManagementSummary: In this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | Volume no: 6, Issue no: 1 | Available | AR44907 |
In this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced
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