Joshi, Riddhish N. and Joshi, Yogesh C.

Indian consumer animosity towards China: The role of consumer ethnocentrism, national identity and consumer Constantinople - IASSI Quarterly: Contributions to Indian Social Science - 39(4), Oct-Dec, 2020: p.562-580

Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced

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