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Indian consumer animosity towards China: The role of consumer ethnocentrism, national identity and consumer Constantinople

By: Joshi, Riddhish N. and Joshi, Yogesh C.
Material type: materialTypeLabelBookPublisher: IASSI Quarterly: Contributions to Indian Social Science Description: 39(4), Oct-Dec, 2020: p.562-580. In: IASSI Quarterly: Contributions to Indian Social ScienceSummary: Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced
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Articles Articles Indian Institute of Public Administration
39(4), Oct-Dec, 2020: p.562-580 Available AR124713

Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced

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