Indian consumer animosity towards China: The role of consumer ethnocentrism, national identity and consumer Constantinople
By: Joshi, Riddhish N. and Joshi, Yogesh C
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BookPublisher: IASSI Quarterly: Contributions to Indian Social Science Description: 39(4), Oct-Dec, 2020: p.562-580.
In:
IASSI Quarterly: Contributions to Indian Social ScienceSummary: Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 39(4), Oct-Dec, 2020: p.562-580 | Available | AR124713 |
Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced


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