Indrapurkar, K., Kapoor, N. and Chaudhary, N.
Factors affecting online food purchase decisions of urban consumers - Productivity - 64(2), Jul-Sep, 2023: p.175-186
The Covid-19 pandemic has significantly affected consumer behavior and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the psot-pandemic ear is crucial for business to adapt to the changing landscape and meet evolving consumer demands. In this regard the study aims to provide insights into the attendees, subjective moms, and perceived behavioral control that influence consumer insertions to email in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition gender differences were not fund to be significant. – Reproduced
Online food purchase, Urban consumers, Covid-19
Factors affecting online food purchase decisions of urban consumers - Productivity - 64(2), Jul-Sep, 2023: p.175-186
The Covid-19 pandemic has significantly affected consumer behavior and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the psot-pandemic ear is crucial for business to adapt to the changing landscape and meet evolving consumer demands. In this regard the study aims to provide insights into the attendees, subjective moms, and perceived behavioral control that influence consumer insertions to email in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition gender differences were not fund to be significant. – Reproduced
Online food purchase, Urban consumers, Covid-19