Factors affecting online food purchase decisions of urban consumers
By: Indrapurkar, K., Kapoor, N. and Chaudhary, N
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Material type: 
BookPublisher: Productivity Description: 64(2), Jul-Sep, 2023: p.175-186.Subject(s): Online food purchase, Urban consumers, Covid-19
In:
ProductivitySummary: The Covid-19 pandemic has significantly affected consumer behavior and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the psot-pandemic ear is crucial for business to adapt to the changing landscape and meet evolving consumer demands. In this regard the study aims to provide insights into the attendees, subjective moms, and perceived behavioral control that influence consumer insertions to email in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition gender differences were not fund to be significant. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 64(2), Jul-Sep, 2023: p.175-186 | Available | AR130279 |
The Covid-19 pandemic has significantly affected consumer behavior and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the psot-pandemic ear is crucial for business to adapt to the changing landscape and meet evolving consumer demands. In this regard the study aims to provide insights into the attendees, subjective moms, and perceived behavioral control that influence consumer insertions to email in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition gender differences were not fund to be significant. – Reproduced
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