Managing hybrid marketing systems (Record no. 1028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349pab a2200145 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180718b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Rowland T. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing hybrid marketing systems |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sale |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cost |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moran, Ursula |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 909 ## - | |
| -- | 1028 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2018-07-19 | Issue no: 68(6), Nov.-Dec.90, p.146-57 | AR1028 | 2018-07-19 | 2018-07-19 | Articles |