Indian Institute of Public Administration

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Managing hybrid marketing systems

By: Moriarty, Rowland T.
Contributor(s): Moran, Ursula.
Material type: materialTypeLabelArticleSubject(s): Sale | Cost | Marketing In: Harvard Business Review
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Articles Articles Indian Institute of Public Administration
Issue no: 68(6), Nov.-Dec.90, p.146-57 Available AR1028

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