| 000 -LEADER |
|---|
| fixed length control field |
00499pab a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2013-2014 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shah, Rinal B. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Impact of marketing mix elements on customer loyalty: a study of fast food industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2013-2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.50-55. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Jul-Jan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food industry |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Prestige International Journal of Management and Research |
| 909 ## - |
|---|
| -- |
109611 |
