Indian Institute of Public Administration

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Impact of marketing mix elements on customer loyalty: a study of fast food industry

By: Shah, Rinal B.
Material type: materialTypeLabelArticlePublisher: 2013-2014Description: p.50-55.Subject(s): Customers | Marketing | Food industry In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
Volume no: 1-2, Issue no: 6-7 Available AR110071

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