| 000 -LEADER |
|---|
| fixed length control field |
00382pab a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1990 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Rowland T. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Managing hybrid marketing systems |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
146-57 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Nov.-Dec. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moran, Ursula |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Harvard Business Review |
| 909 ## - |
|---|
| -- |
13510 |
