Indian Institute of Public Administration

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Managing hybrid marketing systems

By: Moriarty, Rowland T.
Contributor(s): Moran, Ursula.
Material type: materialTypeLabelArticlePublisher: 1990Description: 146-57.Subject(s): Marketing In: Harvard Business Review
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Articles Articles Indian Institute of Public Administration
Volume no: 68, Issue no: 6 Available AR13553

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