Indian Institute of Public Administration

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Readings in marketing: the qualitative and quantitative areas (Record no. 342488)

000 -LEADER
fixed length control field 00430cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1967 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 C283
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip
245 ## - TITLE STATEMENT
Title Readings in marketing: the qualitative and quantitative areas
Statement of responsibility, etc. edited by Philip R. Cateora and Lee Richardoson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Appleton-Century-Crofts
Date of publication, distribution, etc. 1967
300 ## - PHYSICAL DESCRIPTION
Extent 462p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Richardoson, Lee
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-09-23 T34 C283 46370 2018-07-21 2018-07-21 Book

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