Indian Institute of Public Administration

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Readings in marketing: the qualitative and quantitative areas edited by Philip R. Cateora and Lee Richardoson

By: Cateora, Philip.
Contributor(s): Richardoson, Lee.
Material type: materialTypeLabelBookPublisher: New York Appleton-Century-Crofts 1967Description: 462p.Subject(s): MarketingDDC classification: T34 C283
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 C283 (Browse shelf) Available 46370

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