| 000 -LEADER |
|---|
| fixed length control field |
00459cam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1973 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T15x54 M474 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mehta, Subhash C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Indian consumers: studies and cases for marketing decisions |
| Statement of responsibility, etc. |
by Subhash C. Mehta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bombay |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill |
| Date of publication, distribution, etc. |
1973 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
336p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - Decision-making - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption - India |
