| 000 -LEADER |
|---|
| fixed length control field |
00424cam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1964 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34 C839 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Theory in marketing |
| Statement of responsibility, etc. |
edited by Reavis Cox... [et.al] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood |
| Name of publisher, distributor, etc. |
Irwin |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
414p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Jt eds: Wroe Alderson & Stanley J. Shapiro Spondored by American Marketing Association |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reavis, Cox,ed. |
