Indian Institute of Public Administration

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Theory in marketing edited by Reavis Cox... [et.al]

Contributor(s): Reavis, Cox,ed.
Material type: materialTypeLabelBookPublisher: Homewood Irwin 1964Description: 414p.Subject(s): MarketingDDC classification: T34 C839
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 C839 (Browse shelf) Available 36633

Jt eds: Wroe Alderson & Stanley J. Shapiro Spondored by American Marketing Association

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