| 000 -LEADER |
|---|
| fixed length control field |
00551cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1865082317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T3471 Su84/2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland, Max |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and the mind of the consumer: what works, what doesn't, and why |
| Statement of responsibility, etc. |
by Max Sutherland and Alice K. Sylvester |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Crows Nest |
| Name of publisher, distributor, etc. |
Allen & Unwin |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
326p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising - Psychological aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sylvester, Alice K. |
