Indian Institute of Public Administration

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Advertising and the mind of the consumer: what works, what doesn't, and why by Max Sutherland and Alice K. Sylvester

By: Sutherland, Max.
Contributor(s): Sylvester, Alice K.
Material type: materialTypeLabelBookPublisher: Crows Nest Allen & Unwin 2004Edition: 2nd ed.Description: 326p.ISBN: 1865082317.Subject(s): Consumer behaviour | Advertising - Psychological aspectsDDC classification: T3471 Su84/2004
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T3471 Su84/2004 (Browse shelf) Available 79983

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