| 000 -LEADER |
|---|
| fixed length control field |
00574cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471703591 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T344 N554 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nielsen, A.C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer-centric category management: how to increase profits by managing categories based on consumer needs |
| Statement of responsibility, etc. |
by A.C. Nielsen, John Karolefski and Al Heller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
John Wiley |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
356p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers - preferences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Retail trade - management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heller, Al |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Karolefski, John |
