Indian Institute of Public Administration

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Consumer-centric category management: how to increase profits by managing categories based on consumer needs by A.C. Nielsen, John Karolefski and Al Heller

By: Nielsen, A.C.
Contributor(s): Heller, Al | Karolefski, John.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley 2006Description: 356p.ISBN: 0471703591.Subject(s): Consumers - preferences | Retail trade - managementDDC classification: T344 N554
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T344 N554 (Browse shelf) Available 82440

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