| 000 -LEADER |
|---|
| fixed length control field |
00823pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b1999 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishnan, Rishikesha T. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Creating successful new products: challenges for Indian industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.M114-20 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
31 Jul |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
India - Industries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial development |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prabhu, Ganesh N. |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Economic and Political Weekly |
| 909 ## - |
|---|
| -- |
41817 |
