Creating successful new products: challenges for Indian industry
By: Krishnan, Rishikesha T.
Contributor(s): Prabhu, Ganesh N.
Material type:
ArticlePublisher: 1999Description: p.M114-20.Subject(s): India - Industries | Industrial development
In:
Economic and Political WeeklySummary: Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research. - Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | Volume no: 34, Issue no: 31 | Available | AR42194 |
Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research. - Reproduced
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